Monday, 13 February 2012

The launch of New Sumo Gold Tata Motors to upbeat

New Tata Sumo Gold by Indian auto major Tata Motors is reportedly upbeat over the launch of. According to a report further the company expects that the new model would boost sales and is expecting to sell 18,000 units of it by the end of the current financial year. The company is targeting rural, semi-urban market and taxi segment in the urban market with this new SUV.

As per mentioned by the reports Tata Motors’ head (utility vehicles, product group) Ashesh Dhar as saying that the company initially launched the product in four markets, Maharastra, Tamil Nadu, West Bengal and Uttar Pradesh. Prior to the launch, the company — South Asia’s largest automobile company — was selling 1,100 units of Sumo a month. “Now we are selling 3,300 units per month. Considering the sales figure, we are hopeful about selling 18,000 units of new Sumo Gold. The sales figure (including all Sumo Model combined) is likely to touch 24,000 units by the end of this fiscal,” Dhar added, according to the report.

It was mentioned that the company has also launched all new Tata Sumo Gold in Punjab and Chandigarh market. “The Tata Sumo Gold is a result of extensive consumer studies and field tests,” Dhar said. The new Tata Sumo Gold is being launched in 4 variants — GX, EX, LX & CX — along with a warranty of 3 years or 100,000 km, whichever is earlier. Its price will be available from Rs 5.35 lakhs onwards (ex-showroom, Chandigarh).Automobile News

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