Ssangyong Motor Company (SYMC), one of South Korea’s premier SUV manufacturers, is well on the path to revival and growth, a year after it was acquired by the USD 14.4 billion Mahindra Group. Under the Indian company’s stewardship, SYMC has adopted several measures to help it achieve its vision of ‘the Most Innovative and Respected Korean Automotive Company’.
“Over the past one year we have implemented a focused growth strategy for Ssangyong, along with Mahindra. This includes articulating a new vision and mid to long term strategy, establishing a strong, cooperative relationship with all stakeholders, labour union, vendors, and dealers, and launching new versions of the Chairman H, Chairman W and the Korando Sports. Ssangyong is on the path to a strong revival as witnessed by a nearly 40 percent growth in sales volumes in 2011” said Lee Yoo-il, President and CEO of Ssangyong Motor Company.
“Since last March, we have committed to investing over Rs 1780 crores (KRW 400 billion) in a new SYMC product portfolio and facilities (including a Rs 1317.20 crores (KRW 296 billion) investment in a next generation compact CUV and a new engine) to gain momentum in global markets. We are also looking forward to introducing Ssangyong products in the fast growing Indian market,” said Dr. Pawan Goenka, Chairman, Ssangyong Motor Company and President, Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd.
Past 12 months have been marked with several milestones for Ssangyong. a Board of Directors is nominated by SYMC with great experience and credibility, comprising 50 percent independent directors, and the highest standards of corporate governance is committed to set. It was one of the first Korean companies to complete 2011 wage negotiations with its Union in the most cooperative manner. At the Delhi Auto Expo the company showcased its products, as part of the Mahindra pavilion. Mahindra South Africa, a subsidiary company of the Mahindra Group, will begin distributing Ssangyong vehicles shortly. Various other projects are also being pursued cooperatively by both organisations to leverage synergies in R&D, technology, sourcing and overseas markets.Automobile News